While working at VML I made all sorts of silly and engaging content for Microsoft Store on the Microsoft team. We developed a reputation of winning over fans with various oddball crafts from paint by numbers to miniature sculptures. We also found a lot of success by leaning into gamification.
@microsoftstore Replying to @cube The Xbox Wireless Controller - Gold Shadow reigns supreme 🙌 👑 #fyp #xbox #gaming #gamingtok #goldshadow ♬ Royalty - Sound Box & Beat CompanY
@microsoftstore *adds to cart* 🤩 #xbox #gaming #gamingtok #fyp ♬ original sound - Microsoft Store
@microsoftstore savor the sunshine in Forza Horizon 5 🎮 🌞️ 🏎️ what are you playing right now?
♬ original sound - Microsoft Store
@microsoftstore Microsoft Store magnets = top-tier fridge accessory ✨ #diy #fyp #crafty #microsoft ♬ original sound - Microsoft Store
@microsoftstore tag your bff and see if you got it right! 🎮 #besties #Xbox #fyp #gaming #gamingtok ♬ original sound - Microsoft Store
@microsoftstore *cue Monster Mash* #Xbox #Hacks #Microsoft #Halloween #fyp ♬ original sound - Microsoft Store
@microsoftstore rolling out the red carpet for these icons 🏆 #awardsseason #xbox #fyp #gaming #gamingtok ♬ original sound - Microsoft Store